Carpenter Technology had the scale and innovation of a modern global leader, but its brand perception was still rooted in the past. At OTTO, I was lead designer on the brand refresh and led the redesign of the company’s website, translating the new visual direction into a more cohesive digital experience. Part of that work involved creating custom digital tools that made Carpenter’s complex and extensive product offerings more digestible, taking cues from how tech companies present and organize their products. I managed junior designers and collaborated closely with developers, copywriters, and 3D artists to bring the refreshed brand to life across the site and create a platform that felt more unified, modern, and customer-focused.