Core Indoor Cycling[2018]Brand Identity / Art Direction / Social Media
Core Indoor Cycling is a boutique studio offering a curated fitness experience built around core strength, balance, and endurance. The brand identity draws from this mindset: physical challenge and personal growth, not aesthetics. Inspired by the early risers who grind before sunrise, the visual language embraces the hustle. The identity system is flexible and confident, featuring a range of secondary marks that bring edge and versatility. Paired with aspirational, artfully treated photography, the brand conveys a sense of exclusivity while staying grounded in performance and momentum. It’s bold, focused, and inspiring.