Grosvenor Orthopaedic Partners[2024]Rebrand / Art Direction / Web Design / UX UI
A brand and digital presence for Grosvenor Orthopaedic Partners, a leading medical practice in London specializing in restoring strength, flexibility, and overall well-being. The identity system is clean and elevated, with energetic linework that follows the body to reflect both clinical expertise and a commitment to movement and recovery. Brand photography centers on athletic bodies in motion, highlighting precision and personalized care. The website extends this language into an intuitive, high-end experience designed to feel both modern and professional. Together, the brand and site position Grosvenor as a contemporary leader in sports orthopaedic care, deeply attuned to patient needs.