Simply Filters[2024]Brand Identity / Packaging System
Simply Filters makes clean air feel easy. They offer high-quality air filters at a fair price, taking the confusion out of shopping for something most people forget about. This brand refresh leans into that simplicity with a clean, modern identity that keeps things straightforward. The new logo includes two small notches that nod to the ridges of an air filter, while a bright, fresh color palette helps color-code the MERV system, making it easier for customers to choose the right filter strength. Natural kraft packaging and airy layouts give everything a light, breathable feel, just like the product itself.