As lead designer, I’ve worked closely with Stoney Clover Lane to refresh its core visual assets and elevate digital communications across email and social platforms. In addition to evolving the everyday brand system, I’ve led the design team at Paperwhite Studio in developing micro-identities for collaborations with iconic partners like Juicy Couture, Coca-Cola, and the NFL. These partnerships often include custom merchandise, campaign visuals, social content, email marketing, and, in many cases, environmental graphics that bring in-person events to life. Each project blends SCL’s playful, colorful aesthetic with the partner brand’s unique identity, resulting in cohesive, immersive experiences that resonate with the SCL costomer base.